national | REPORTS
The founders of a model Brooklyn ride-home service think safety should be a right, not a privilege
by Veronica Dagher
Consuelo Ruybal recalls the summer 2004 attack that
spurred her and Oraia Reid
into action. “A woman was abducted
leaving a bar we frequent, [then]
robbed and raped. We knew it could
have been one of us, or one of our
friends. We had to do something.”
Reid, a survivor of sexual assault, told
Ruybal she wanted to give every
woman who found herself in a dangerous
situation a ride home, for free.

“Getting home safely shouldn’t be a luxury,”
say RightRides co-founders Oraia Reid, 30
(left), and Consuelo Ruybal, 37.
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So the life partners founded Right-Rides
for Women’s Safety Inc., a late-night
transportation service for women
and transgender individuals heading
home from late-night shifts or evenings
out with friends. It would serve
Williamsburg and other neighbor-hoods
of North Brooklyn, an area that
logged almost 17 percent of the 1,498
reported rapes in New York City last
year. Many neighborhood women told
Reid and Ruybal that they were afraid
to walk home from mass transit after
work but unable to afford a cab. “Every
night these women were risking their
safety just to get home,” says Reid.
During RightRides’ first 18 months,
Reid and Ruybal ran the service on a
shoestring, posting flyers in bars, clubs
and subway stations advertising safe
rides home. Every Saturday night at
midnight, they’d turn on the
RightRides dispatch number—their
cell phone—and field a stream of calls,
far more than they could handle. They
used their own SUV to pick up riders.
The organization has now expanded:
In 2006, it covered 19 NYC
neighborhoods and provided 600 free
rides. And Reid and Ruybal are no
longer doing all of the driving, as
some 90 volunteers work Saturday
nights from 11:59 p.m. to 3:00 a.m. in
two-person teams. The teams are sent
by a dispatcher to pick up riders
(whose identities are kept confidential),
then drive them to their doors
and make sure they get inside safely.
“It’s a powerful experience,” said
volunteer Stephanie Joson, 25.
“RightRides fosters a community
whose No. 1 concern is looking out
for other people.”
Crucial to expanding the service
has been a partnership with rental-car
company Zipcar, which waives its
hourly fee for the three cars
RightRides uses. Since no money is
accepted from riders, the women have
held fundraisers and created a website - www.rightrides.org - where supporters
can make donations to pay for
promotional flyers, phone bills, supplies
and insurance.
In addition to its safe-ride service,
RightRides has sponsored neighborhood
safety meetings and started a
summer Safe Walk program to provide
bicycle escorts to those walking home.
Reid says the organization has “galvanized”
the community around issues of
personal safety. For its efforts, it has received
a proclamation from the New
York Mayor’s Office and been honored
by the New York City chapter of the
National Organization for Women.
Plans are in the works to expand the
service into neighborhoods such as
Harlem and the South Bronx. And the
program is becoming a national model,
with calls coming in from Philadelphia,
Chicago, Seattle and other cities about
founding similar services. |