Pro-Choice Ad Campaign Launched to Attract Young Women
A brand-new abortion rights ad campaign has hit the billboards, buses, and subways of New York City this month. The campaign, developed by the Pro-Choice Public Education Project (PEP), is aimed at young women between the ages of 16 and 25 who are pro-choice, but not likely to be frequent voters or ardent supporters of abortion rights.
"The majority of young women don't believe that this right is ever going to be taken away," said Nancy Yanofsky, President of the Pro-Choice Resource Center in Port Chester, N.Y., and a member of PEP's steering committee. "And that makes sense - it's been the law of the land their whole lives."
One ad features a photograph of scowling men in suits and ties with the slogan "77% of anti-abortion leaders are men. 100% of them will never be pregnant" printed in red across the bottom.
New York City buses will feature the phrase "When your right to a safe and legal abortion is finally taken away, what are you going to do?" The question mark at the end is in the shape of the top of a wire coat hanger.
PEP, made up of 46 pro-choice organizations including the Feminist Majority, the American Association of University Women, the American Jewish Congress, and the YMCA, has already raised half of their goal of $6 million to push the campaign nationally.
The year-end issue of People magazine will contain an ad featuring a city teen with nose and eyebrow piercings and body tattoos with the slogan "Think you can do whatever you want with your body? Think again."
All of the ads conclude with the line, "It's pro-choice or no choice."
Not only does PEP want to increase overall awareness of the importance of choice, but it also hopes to encourage young people to vote. "We want higher numbers in the polls," said Eleanor Smeal, President of the Feminist Majority Foundation. "We want more pro-choice activity. And eventually, we want more voting."
Smeal strongly approves of the campaign, saying, "It's very contemporary and it's bold. It's in your face. It doesn't mince words."
Media Resources: Washington Post - December 3, 1998
8/28/2015 Alaska Court Protects Abortion Access for Low-Income Women - The Alaska Superior Court struck down a state law yesterday that would have severely limited abortion access for low-income women in Alaska.
The state's Superior Court also struck down a Department of Health and Social Services regulation that placed narrow specifications on Medicaid coverage for abortions, requiring that Medicaid-funded abortions be determined by a physician to be "medically necessary." Last year, the Center for Reproductive Rights, the American Civil Liberties Union, and Planned Parenthood sued on behalf of the Planned Parenthood of the Great Northwest, claiming that the narrow definition of "medically necessary" arbitrarily established conditions designed to restrict the ability of low-income women to access abortion services.
The law was temporarily blocked last July by an Alaskan state court judge.
Superior Court Judge John Suddock ordered yesterday that the state be blocked from implementing this regulation, ruling that it placed an undue burden on low-income women seeking abortion services in Alaska.
"By providing health care to all poor Alaskans except women who need abortions, the challenged regulation violates the state constitutional guarantee of 'equal rights, opportunities, and protection under the law'," the ruling read.
"We applaud the superior court for striing down these cruel restrictions on women's health and rights that violate the Alaska Constitution," said Chris Charbonneau, CEO of Planned Parenthood of the Great Northwest and the Hawaiian Islands. . . .
8/26/2015 Saudi Women Prepare to Vote for the First Time - The fight for gender equality is making slow but notable progress in Saudi Arabia, where women will be allowed to vote for the first time in upcoming December elections.
This shift in Saudi law came in 2011, when a royal decree announced that women would be allowed to vote and run in local elections beginning in December of 2015. . . .