Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

May-27-10

Marie Stopes Abortion Ad Airs on British Television

The United Kingdom's first television ad for abortion services ran earlier this week. The ad (see 0video) is sponsored by Marie Stopes International (MSI), one of the world's leading family planning organizations, and advertises MSI's 24-hour hotline. The ad will not air in Northern Ireland, as abortion continues to be illegal there. The ad will run approximately 25 times throughout the next month, reported the New Zealand Herald.

According to an MSI press release, the ad was created after a study showed only 42 percent of adults in the UK know where they can go, aside from a general practitioner, for advice if they or their partners were faced with an unplanned pregnancy. MSI's CEO, Dana Hovig, said, "We hope the new 'Are you late?' campaign will encourage people to talk about abortion more openly and honestly, and empower women to make confident, informed choices about their sexual health."

Naomi Phillips of the British Humanist Association told the Guardian UK that "Many will be surprised that only now will the first advert be broadcast on television to give women information about options they have following an unwanted pregnancy." She continued, "It is vital that women with unintended and unwanted pregnancies are able to access, in a timely way, accurate, objective information about all of the options open to them. It seems that television advertising could be an effective way of reaching thousands of such women, and is to be welcomed."

Media Resources: Guardian UK 5/24/10; Marie Stopes International Press Release 5/20/10; New Zealand Herald 5/20/10


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

9/19/2014 New White House Campaign Seeks to Engage Men and Empower Campus Activists in Fight to End Sexual Assault - President Barack Obama and Vice President Joe Biden today announced the launch of It's On Us, a multi-platform media campaign and national action plan targeted at ending campus sexual assault. . . .
 
9/19/2014 Trans-Pacific Trade Partnership Still Needs Improvements in Human and Workers Rights - Legislators and activists are still concerned about the Trans-Pacific Partnership (TPP), a proposed regional free trade agreement that addresses a broad range of issues and is currently being negotiated between the United States and 11 Pacific Rim nations. . . .
 
9/18/2014 UN Ambassador Says the World Needs a "Wake-Up Call" on Ebola Crisis - Samantha Power, US Ambassador to the United Nations, says the international community needs a "wake-up call" in the case of the current Ebola outbreak crisis. "This should be a wake-up call for the international community," Power said. . . .