Last Thursday PepsiCo pulled a controversial iPhone application that was criticized for being sexist. The application "Amp up before you score" provided users with pick-up lines for 24 different stereotypes of women including "married," "treehugger," and "sorority girl." A description also accompanied each type of woman including "This shouldn't be a problem" for the sorority girl reported PCMag.com.
The application, released two weeks ago, was a marketing tool to promote PepsiCos' energy drink AMP. The application was also criticized for its "Brag" feature that allows users to add the name of a woman, date of conquest and comments to a list that can be displayed on online sites including Facebook and Twitter, according to the Associated Press.
"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback" read Pepsi's Amp Twitter feed. According to the Associated Press, the company's official statement explained, "We've listened to a variety of audiences and determined this (pulling the app) was the most appropriate course of action."
Corporate Watch noted that the app had been downloaded from Apple's iTunes store more than 150,000 times making it one of the more popular free applications.
12/11/2013 Human Rights Day Celebrated Around The World - Yesterday marked International Human Rights Day, a day to celebrate human rights advances and to assess the challenges that lie ahead in protecting them.
"The fundamentals for protecting and promoting human rights are largely in place: these include a strong and growing body of international human rights law and standards, as well as institutions to interpret the laws, monitor compliance and apply them to new and emerging human rights issues," said United Nations High Commissioner for Human Rights Navi Pillay in a statement. . . .
12/11/2013 UConn Under Federal Investigation For Mishandling Sexual Assault Cases - The US Department of Education's Office for Civil Rights (OCR) informed the University of Connecticut on Monday that it will investigate the school for allegedly mishandling sexual assault cases and violating Title IX, the federal law that requires all recipients of federal financial assistance for education programs and activities to prohibit sex discrimination and sexual harassment [PDF].
The investigation was sparked after seven women filed a formal complaint in October alleging that UConn had failed to protect them from sexual assault and exposed them to a sexually hostile environment.One woman says her attacker was expelled from campus but later readmitted without her knowledge. . . .
12/11/2013 Massachusetts Democrat Katherine Clark Wins Congressional Seat - Democrat Katherine Clark will become the fifth woman to represent Massachusetts in the US House Tuesday, after easily defeating three opponents in a special election.
"Six years ago, there wasn't a single woman representing Massachusetts in Congress," said Niki Tsongas, the only other woman representing Massachusetts in the House. . . .