Last Thursday PepsiCo pulled a controversial iPhone application that was criticized for being sexist. The application "Amp up before you score" provided users with pick-up lines for 24 different stereotypes of women including "married," "treehugger," and "sorority girl." A description also accompanied each type of woman including "This shouldn't be a problem" for the sorority girl reported PCMag.com.
The application, released two weeks ago, was a marketing tool to promote PepsiCos' energy drink AMP. The application was also criticized for its "Brag" feature that allows users to add the name of a woman, date of conquest and comments to a list that can be displayed on online sites including Facebook and Twitter, according to the Associated Press.
"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback" read Pepsi's Amp Twitter feed. According to the Associated Press, the company's official statement explained, "We've listened to a variety of audiences and determined this (pulling the app) was the most appropriate course of action."
Corporate Watch noted that the app had been downloaded from Apple's iTunes store more than 150,000 times making it one of the more popular free applications.
7/29/2014 Extensive Female Genital Mutilation Study To Be Conducted in the US - The Obama administration plans to conduct a large study on female genital mutilation (FGM) to try to assess how many girls and women in the US are at risk, and how many have already experienced, FGM.
According to experts, FGM tends to take place during summer break when parents take their daughter outside of the country for the practice.
Jaha Dukureh, a 24-year-old woman who grew up in Gambia, experienced FGM there, and then child marriage in the US, started a petition that gained more than 220,000 supporters. . . .