Last Thursday PepsiCo pulled a controversial iPhone application that was criticized for being sexist. The application "Amp up before you score" provided users with pick-up lines for 24 different stereotypes of women including "married," "treehugger," and "sorority girl." A description also accompanied each type of woman including "This shouldn't be a problem" for the sorority girl reported PCMag.com.
The application, released two weeks ago, was a marketing tool to promote PepsiCos' energy drink AMP. The application was also criticized for its "Brag" feature that allows users to add the name of a woman, date of conquest and comments to a list that can be displayed on online sites including Facebook and Twitter, according to the Associated Press.
"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback" read Pepsi's Amp Twitter feed. According to the Associated Press, the company's official statement explained, "We've listened to a variety of audiences and determined this (pulling the app) was the most appropriate course of action."
Corporate Watch noted that the app had been downloaded from Apple's iTunes store more than 150,000 times making it one of the more popular free applications.
4/17/2014 Supreme Court of India Recognizes Transgender Rights - India's Supreme Court ruled Tuesday that official documents must allow transgender people to identify as a third gender and directed the federal and state governments to include transgender people, known as hijras, in welfare programs such as education, health care, and job programs.
"All documents will now have a third category marked 'transgender,'" said Laxmi Narayan Tripathi, a transgender activist who petitioned the court. . . .