Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

October-26-09

Pepsi Pulls Sexist iPhone App

Last Thursday PepsiCo pulled a controversial iPhone application that was criticized for being sexist. The application "Amp up before you score" provided users with pick-up lines for 24 different stereotypes of women including "married," "treehugger," and "sorority girl." A description also accompanied each type of woman including "This shouldn't be a problem" for the sorority girl reported PCMag.com.

The application, released two weeks ago, was a marketing tool to promote PepsiCos' energy drink AMP. The application was also criticized for its "Brag" feature that allows users to add the name of a woman, date of conquest and comments to a list that can be displayed on online sites including Facebook and Twitter, according to the Associated Press.

"Our app tried 2 show the humorous lengths guys go 2 pick up women. We apologize if it's in bad taste & appreciate your feedback" read Pepsi's Amp Twitter feed. According to the Associated Press, the company's official statement explained, "We've listened to a variety of audiences and determined this (pulling the app) was the most appropriate course of action."

Corporate Watch noted that the app had been downloaded from Apple's iTunes store more than 150,000 times making it one of the more popular free applications.

Media Resources: Associated Press 10/14/09; Corporate Watch 10/22/09; Associated Press 10/22/09


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

7/31/2015 Mexican Court Sentences Five Men to 697 Years on Prison for Femicide - Last week, a Mexican court made a unanimous decision to convict five men of eleven femicides, or gender-driven killing. . . .
 
7/30/2015 Boy Scouts of America Lifts Ban on Gay Troop Leaders - The Boy Scouts of America (BSA) have voted to repeal its national ban on gay and lesbian adult staff and volunteers this week. "The resolution will allow chartered organizations to select adult leaders without regard to sexual orientation," a Boy Scouts of America statement read. Just 15 years ago, the US Supreme Court ruled that the BSA had the right to discriminate against gay volunteers and staff in a 5-4 decision. . . .
 
7/29/2015 An Extreme Abortion Ban is Now Law in Wisconsin - Wisconsin Governor Scott Walker signed an extreme 20 week abortion ban into law last week. The law, which bans abortions performed past 20 weeks, has no exception whatsoever for rape, incest, or fatal fetal anomalies. . . .