Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

June-25-09

L'Oreal Loses Discrimination Suit

L'Oreal was found guilty this week of racial discrimination in hiring by France's highest court this week in a suit brought by SOS Racisme, a French anti-racism group. The suit claimed that L'Oreal employees were told to look for "BBR" women for a shampoo campaign - "BBR" stands for "bleu, blanc, rouge," the colors of the French flag, reported rediff.com. BBR is also a common euphemism used to describe white French people of white French descent.

The memo in question also requested that female representatives be 18-22 years old and sizes 38-42 (American sizes 6-10). While 38.7% of the applicants for the positions were members of minority groups, only 4.65% of those hired were minorities. Employees of the Adecco subsidiary Districom, who were in charge of hiring, testified that they were also given oral instructions to favor white candidates.

La Cour de Cassation, France's highest court, has charged both L'Oreal and Adecco with racial discrimination. Both companies have been fined 30,000 Euro by the Paris Appeals Court. Each company is required to pay an additional 30,000 Euro to SOS Racisme, according to the Times Online.

L'Oreal faced criticism last year when it was accused of lightening Beyonce Knowles's skin for an ad campaign. "We highly value our relationship with Ms. Knowles," said L'Oreal in a statement to the Associated Press. "It is categorically untrue that L'Oreal Paris altered Ms. Knowles's features or skin tone in the campaign for Feria hair color."

Media Resources: The London Times 6/25/09; Rediff.com 6/25/09; Washington Post 8/9/08


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

12/19/2014 Woman on Life Support Revives Ireland Abortion Debate - Debate surrounding Ireland's ban on abortion has come up again following a current case involving a woman who is being kept on life support because she is pregnant. The woman's family wants her to be taken off life support, but doctors refuse because Irish law says they must do what they can to protect the 16-week-old fetus. . . .
 
12/19/2014 DC City Council Unanimously Approves Reproductive Health Anti Discrimination Bill - Wednesday, the Washington, DC City Council unanimously passed a bill that will prohibit employer interference in the reproductive health decisions of their employees. The Reproductive Health Non-Discrimination Amendment Act of 2014 was first introduced by DC Councilmember David Grosso (I-At Large), just ahead of the Supreme Court's ruling in favor of for-profit retail chain Hobby Lobby this summer. . . .
 
12/19/2014 Incremental Gains for Women in Congress - When the 114th Congress is sworn into office on January 3rd, 2015, there will be exactly the same number of women in Senate as the year before, 20, and a record-high number of women in the US House, 84. . . .