L'Oreal was found guilty this week of racial discrimination in hiring by France's highest court this week in a suit brought by SOS Racisme, a French anti-racism group. The suit claimed that L'Oreal employees were told to look for "BBR" women for a shampoo campaign - "BBR" stands for "bleu, blanc, rouge," the colors of the French flag, reported rediff.com. BBR is also a common euphemism used to describe white French people of white French descent.
The memo in question also requested that female representatives be 18-22 years old and sizes 38-42 (American sizes 6-10). While 38.7% of the applicants for the positions were members of minority groups, only 4.65% of those hired were minorities. Employees of the Adecco subsidiary Districom, who were in charge of hiring, testified that they were also given oral instructions to favor white candidates.
La Cour de Cassation, France's highest court, has charged both L'Oreal and Adecco with racial discrimination. Both companies have been fined 30,000 Euro by the Paris Appeals Court. Each company is required to pay an additional 30,000 Euro to SOS Racisme, according to the Times Online.
L'Oreal faced criticism last year when it was accused of lightening Beyonce Knowles's skin for an ad campaign. "We highly value our relationship with Ms. Knowles," said L'Oreal in a statement to the Associated Press. "It is categorically untrue that L'Oreal Paris altered Ms. Knowles's features or skin tone in the campaign for Feria hair color."
Media Resources: The London Times 6/25/09; Rediff.com 6/25/09; Washington Post 8/9/08
9/12/2014 Violence Against Women Act Turns 20 - Saturday will be the 20th Anniversary of the groundbreaking federal Violence Against Women Act (VAWA).
Passed in 1994, VAWA was the first piece of federal legislation to specifically address domestic violence and sexual assault as crimes and to provide federal funding to improve local response to violence against women, including training and resources for law enforcement and judges.
President Barack Obama on Tuesday issued a proclamation commemorating the VAWA anniversary. . . .
9/12/2014 Indiana Woman Charged With Feticide For Premature Delivery - An Indiana woman has been charged with feticide after she delivered prematurely and sought hospital treatment.
Purvi Patel, 33, sought help at an emergency room for vaginal bleeding where it was discovered that she had delivered prematurely at home. . . .