Ms. magazine  -- more than a magazine a movement

SIGN UP FOR MS. DIGEST, JOBS, NEWS AND ALERTS

FEMINIST WIRE NEWSBRIEFS

ABOUT
SEE CURRENT ISSUE
SHOP MS. STORE
MS. IN THE CLASSROOM
FEMINIST DAILY WIRE
FEMINIST RESOURCES
PRESS
JOBS AT MS.
READ BACK ISSUES
CONTACT
RSS (XML)
 
feminist wire | daily newsbriefs

December-18-12

Hasbro Making Gender-Neutral Easy-Bake Oven

Toy company Hasbro will release a gender-neutral Easy-Bake Oven at the Toy Fair in February after meeting with a thirteen year old girl who sparked an internet outrage over the toy.

McKenna Pope from Garfield, N.J. created an online petition that gathered over 40,000 signatures after she went shopping for an Easy Bake Oven for her little brother, Gavyn. Feeling that the company's stereotypically advertising and design discouraged boys from cooking, she decided to urge the company to provide more gender neutral designs and advertising. Pope even had cooking celebrities such as Bobby Flay support her petition.

"I'm sure there are a lot of kids out there like my brother who want Easy-Bake ovens but don't ask for them because they're told they're not supposed to want them," Pope told CNN. "There's a lot toys specifically marketed towards boys and girls, but guys need to learn to cook and take care of children, too."

After hearing of the petition, Hasbro invited Pope and her family to the company headquarters in Pawtucket, R.I. where they showed Pope and her brother a neutral prototype the company developed over the past 18 months featuring blue, black, and silver designs. Hasbro also showed the family design concepts featuring boys in ads for the toy.

Pope told reporters after the meeting, "I think that they really met most or even all of what I wanted them to do, and they really amazed me."

The gender-neutral Easy-Bake Oven is anticipated to be available in the summer.

Media Resources: Seattle Times 12/17/12; USA Today 12/17/12; CNN 12/6/12; Change.org Petition


© Feminist Majority Foundation, publisher of Ms. magazine

If you liked this story, consider making a tax-deductible donation to support Ms. magazine.

 

 

Send to a Friend
Their
Your
Comments
(optional)


More Feminist News

10/31/2014 Federal Judge Exempts Another Catholic University from Birth Control Coverage - A federal judge ruled Tuesday that Ave Maria University, a Catholic university in Florida, does not have to comply with federal rules meant to ensure that covered employees can exercise their right to obtain birth control at no cost. The Affordable Care Act requires all new health insurance plans to cover all FDA-approved contraceptives - such as the pill, emergency contraceptives, and IUDs - without charging co-pays, deductibles or co-insurance. . . .
 
10/31/2014 Women of Color in Tennessee Are United in Opposition to Amendment 1 - Just days before the general election in Tennessee, a coalition of community leaders, clergy, and advocates led a press conference encouraging women of color to vote no on Amendment 1, a dangerous and far-reaching measure on the state's ballot. SisterReach, a grassroots organization focused on "empowering, organizing, and mobilizing women and girls in the community around their reproductive and sexual health to make informed decisions about themselves," organized the press conference "to call attention to the unique concerns Black and poor communities throughout Shelby County and across the state of Tennessee face on a daily basis" and to emphasize how the upcoming election "could further limit [black women's] reproductive, economic, political, and social autonomy." "We assemble today to impress upon black women and women of color, many of whom are heads of households, to get out and vote," said SisterReacher Founder and CEO Cherisse Scott at the event. SisterReach has been educating voters about the particularly dangerous impact of Amendment 1 on women of color. . . .
 
10/30/2014 Medication Abortion Access Threatened by Oklahoma Court Ruling - An Oklahoma state district court judge has refused to block a state law restricting medication abortion, clearing the way for the law to go into affect on November 1. The Oklahoma Coalition for Reproductive Justice, together with a local abortion clinic in Tulsa, challenged HB 2684 in September, arguing that the law was an unconstitutional restriction on non-surgical abortion in the earliest weeks of pregnancy. . . .