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March-12-12

98 Advertisers Pull Ads on Limbaugh Show

The list of advertisers who have pulled their ads from the Rush Limbaugh show continues to grow and now totals 98. The list of companies that have pulled ads includes automakers, such as Ford, GM, and Toyota and insurance organizations, including Allstate , Geico, Prudential, State Far, as well as restaurants (McDonald's and Subway). Think Progress reports that this reaction on the part of advertisers is "unprecedented in the 20-plus years that Limbaugh and his imitators have been on the air."

These advertisers were listed on a Premiere memo circulated to radio staff stating, "They've specifically asked that you schedule their commercials in the dayparts or programs free of content that you know are deemed to be offensive or controversial (for example, Mark Levine, Rush Limbaugh, Tom Leykis, Michael Savage, Glenn Beck, Sean Hannity). Those are defined as environments likely to stir negative sentiment from a very small percentage of the listening public."

The Feminist Majority Foundation, the National Organization for Women (NOW), and a whole host of women's groups together with Think Progress and Media Matters have rallied in support of Sandra Fluke.Tens of thousands of supporters of women's healthcare have bombarded advertisers with emails and phone calls, urging the cancellation of ads and to support Sandra Fluke. The internet is on fire with thousands of supporters tweeting, blogging, and Facebook-ing in support of campaigns to #FlushRushNow. See the Feminist Majority Foundation Campus blog for an updated list of current advertisers who have not yet pulled their ads for the Rush Limbaugh show.

Media Resources: Think Progress 3/10/12; Media Matters 3/10/12; Feminist Daily Newswire 3/9/12

   

     

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